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Russian
Nude
Packaging design
for lipstick collection
by RBG
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Project description
Packaging design for a lipstick collection created as a collaboration between RBG and the Museum of Ivanovo Calico. The project combines contemporary beauty aesthetics with historical textile patterns and museum archive materials, transforming cultural heritage into a modern visual language.
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Approach
Concept
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The brand rethinks what beauty means in a Russian cultural context, reinterpreting traditional aesthetics, ornament and visual codes through a contemporary lens.
The visual language is built around soft nude tones, rich textures and tactile details. Embossed typography and selective 3D varnish highlight ornamental patterns, enhancing depth and creating a sensorial, premium experience.
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Result
A cohesive system where packaging, identity and storytelling work together.The design feels culturally distinctive while remaining relevant for a contemporary beauty audience.