Photo by Julia Petkevich-Sochnova
01_
Black Moscow
Packaging design for the debut collection “Black Moscow” by RBG (Russian Beauty Guru) — a contemporary Russian cosmetics brand created in collaboration with leading makeup artists.
Photo by Julia Petkevich-Sochnova
Photo by Julia Petkevich-Sochnova
02_
Project description
The project included the development of cardboard and plastic packaging for a product line inspired by Moscow’s urban rhythm, architecture and visual culture. The identity combines minimalist geometry with references to Russian constructivism, translating the atmosphere of the city into a bold contemporary beauty language.
03_
Concept
The visual concept is built around the contrast between modern urban aesthetics and Russian cultural identity. Black, white and red accents reference constructivist graphics, while geometric forms echo Moscow’s contemporary architecture. The packaging system was designed to feel bold, technological and recognizable within the beauty market.
Photo by Julia Petkevich-Sochnova
Photo by Julia Petkevich-Sochnova
04_
Approach
The design language combines clean structural layouts with premium finishing techniques. Relief monochrome elements and selective glossy varnish create depth and emphasize the minimalist character of the collection. Product naming, typography and composition were carefully balanced to maintain a cohesive visual system across all packaging formats.
05_
Result
The project was selected as the winning concept for the official Taitaja 2026 beverage packaging. The design was recognized for its strong connection to Finnish cultural heritage, clarity of concept and ability to transform traditional ornamentation into a contemporary visual identity.