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Sid Systems
Packaging design for an expert-driven hair care brand
Photo by Julia Petkevich-Sochnova
Photo by Julia Petkevich-Sochnova
Photo by Julia Petkevich-Sochnova
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Project description
Packaging and identity design for Sid Systems — a hair care brand developed by a beauty blogger and hair care specialist. The project focused on creating a clean, trustworthy and modern visual system that communicates expertise while standing out within the professional hair-care market.
Photo by Julia Petkevich-Sochnova
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The concept is based on the idea of professional care presented through a minimal and structured visual language. Clean typography, restrained composition and deep green tones reflect precision, credibility and a scientific approach to beauty.
Concept
Approach
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The packaging system balances aesthetics and functionality. Information-heavy content is placed on the side panels to keep the main visual area clean and focused, while typography and spacing create a sense of clarity, expertise and premium quality.
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Result
The product launched with strong demand, selling out shortly after release. The design helped strengthen the brand’s expert positioning and generated organic engagement across social media and customer-generated content
Photo by Julia Petkevich-Sochnova
The product launched with strong demand, selling out shortly after release. The design helped strengthen the brand’s expert positioning and generated organic engagement across social media and customer-generated content
Result
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Photo by Julia Petkevich-Sochnova