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Kuplukka
A packaging design for a lingonberry-flavoured sparkling drink created for the official beverage of Taitaja 2026.
Result
The project was selected as the winning concept for the official Taitaja 2026 beverage packaging. The design was recognized for its strong connection to Finnish cultural heritage, clarity of concept and ability to transform traditional ornamentation into a contemporary visual identity.
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Approach
The visual language combines a clean, structured layout with detailed ornamental graphics inspired by Finnish textile traditions. The central lingonberry symbol serves as a key visual element, while selective glossy varnish and contrasting surfaces create depth and a tactile, premium feel.
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Concept
Packaging design for a lingonberry-flavoured sparkling drink created for Taitaja 2026. Inspired by traditional Finnish embroidery and symbolic ornamentation, the project transforms cultural patterns into a contemporary visual identity rooted in nature, heritage and craftsmanship.